Read The Right Way of Death: Restoring the American Funeral Business to Its True Calling ebook book – Eric Layer

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review The Right Way of Death: Restoring the American Funeral Business to Its True Calling Eric Layer å 4 Free read Free download ´ PDF, DOC, TXT or eBook å Eric Layer What if you’ve been right all alongWhat if everything you think but can’t say about funeral service is trueDeath care isn’t what it used to be Cremation rates are sky high customers have changing expectations and new competitors materialize every day It’s no surprise that an entire generation of family funeral home owners are wondering if this is the time to get outThis book has the answers Author Eric Layer has spent his career helping brands navigate the winds of change after spending most of his life in and around the family business of funeral homes and cemeteries He leverages that uniue perspective to paint a vivid picture of what today’s funeral directors are g.

review The Right Way of Death: Restoring the American Funeral Business to Its True CallingThe Right Way of Death: Restoring the American Funeral Business to Its True Calling

review The Right Way of Death: Restoring the American Funeral Business to Its True Calling Eric Layer å 4 Free read Free download ´ PDF, DOC, TXT or eBook å Eric Layer Etting right and what they’re doing wrongThe current uncertainty around death care is not morticians’ fault but it is their problem The calling is hamstrung by mixed messages It’s tough for a modern funeral director to decide whether to be leader or follower salesperson or confidant But there is a right way to do death and funeral professionals are experts The future of the business will reuire a recognition of that truth so that those who work in death care can reclaim the soul of the calling and guide families with care and confidenceLayer’s firm McKee WallworkCo has spentthan a decade meticulously researching and consulting with funeral homes and related businesses.

Free download ´ PDF, DOC, TXT or eBook å Eric Layer

review The Right Way of Death: Restoring the American Funeral Business to Its True Calling Eric Layer å 4 Free read Free download ´ PDF, DOC, TXT or eBook å Eric Layer The firm has been a pioneer in industry research having fielded the first ever national funeral consumer psychographic segmentation study and co invented the Death Care Genogram as well as the Death Disruption Index In The Right Way of Death you’ll find a crisp and insightful portrait of the modern business of death that draws evenly from that extensive research business case studies and poignant personal anecdotesAn engaging thoughtful and surprisingly enjoyable rebuttal to Jessica Mitford’s controversial 1963 book The American Way of Death Layer’s The Right Way of Death is a must read for any American funeral director cemeterian or mortuary owner ready to do death bett.