The Strategy and Tactics of Pricing: A guide to growing more profitably ebook – Thomas T Nagle Free


  • eTextbook
  • 352
  • The Strategy and Tactics of Pricing: A guide to growing more profitably
  • Thomas T Nagle
  • English
  • 16 June 2020
  • 1138737518

Thomas T Nagle ´ 0 Download

The Strategy and Tactics of Pricing: A guide to growing more profitably Summary ↠ PDF, DOC, TXT or eBook Thomas T Nagle ´ 0 Download Free read Í PDF, DOC, TXT or eBook ´ Thomas T Nagle The Strategy and Tactics of Pricing explains how to manage markets strategically and how to growprofitably Rather than calculating prices to cover costs or achieve sales goals students will learn to make strategic pricing decisions that proactively manage customer perceptions of value motivate purchasing decisions and shift demand curves This edition features a new discussion on harnessing concepts from behavioral economics as well as astreamlined value cascade structure to the topics Readers will also benefit from Major revisions to almost half of the chapters including an expanded discussion of big dat.

Free read Í PDF, DOC, TXT or eBook ´ Thomas T Nagle

The Strategy and Tactics of Pricing: A guide to growing more profitably

The Strategy and Tactics of Pricing: A guide to growing more profitably Summary ↠ PDF, DOC, TXT or eBook Thomas T Nagle ´ 0 Download Free read Í PDF, DOC, TXT or eBook ´ Thomas T Nagle A analytics and a revised chapter on Specialized Strategies which addresses timely technical issues like foreign exchange risks reactions to market slumps and managing transfer prices between independent profit centers A completely rewritten chapter on Creating a Strategic Pricing Capability which shows readers how to implement the principles of value based strategic pricing successfully in their organizations In chapter textboxes updated to provide walk through examples of current pricing challenges revenue models enabled by an increasingly digital economy and advances in buyer decision making explained.

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The Strategy and Tactics of Pricing: A guide to growing more profitably Summary ↠ PDF, DOC, TXT or eBook Thomas T Nagle ´ 0 Download Free read Í PDF, DOC, TXT or eBook ´ Thomas T Nagle Through classic principles that still apply today Chapter summaries and visual aids which help readers grasp the theoretical frameworks and actionable principles of pricing analysis This comprehensive managerially focused text is a must read for students and professionals with an interest in strategic marketing and pricing A companion website features PowerPoint slides and an instructor s manual including exercises mini cases and examination uestions The authors also provide a link to Deloitte s Polaris analytical pricing software helping students put theory into practice by exploring real world scenari.