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Read & Download The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you Rob Fitzpatrick À 4 Summary Download ✓ PDF, DOC, TXT or eBook À Rob Fitzpatrick Ndational skills of both Customer Development and Lean Startup We all know we're supposed to do it but nobody seems willing to admit that it's easy to screw up and hard to do right This book is going to show you how customer conversations go wrong and how you can do bett. It s easy to do customer research isn t it You just find a few customers or could be customers and start asking them uestions about their problem and thoughts on their preferred solutionWrongAs the book says every uestion we ask carries the very real possibility of biasing the person we re talking to and rendering the whole exercise pointlessAnd then Bad customer conversations aren t just useless Worse they convince you that you re on the right path They give you a false positive that causes you to over invest your cash your time and your teamWhy is thisWell it seems that the people you ask want to be nice and encouraging and you want them to be too This can create an accidental conspiracy where you get to hear what you WANT to hear and not what you NEED to hearThis is vital to understand and the early part of the book is very strong in the way it highlights the problem and the dangers involved with careless uestioning You need to get to facts and the truth of their problems not their opinions about your solutionThis is not a long book but I feel what is here is padded The I read the less involved I was There is a lot to learn from the book but I feel there is also a lot that could be in here that is missing You need structure to your uestionsI m a fan of Jobs To Be Done as a concept for understanding customers and what they want when fixing a problem by buying a solution This will help frame your uestioning and help you develop your first minimum viable product MVPI m giving the book a 4 star rating It is part of the answer within the entire lean start up and product innovation subject but I feel the average entrepreneur is going to need to read much widely before he or she is in a position to make best use of what s in herePaul Simister helps business owners who are stuck and frustrated to get unstuck

Read & Download The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

Read & Download The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you Rob Fitzpatrick À 4 Summary Download ✓ PDF, DOC, TXT or eBook À Rob Fitzpatrick The Mom Test is a uick practical guide that will save you time money and heartbreakThey say you shouldn't ask your mom whether your business is a good idea because she loves you and will lie to you This is technically true but it misses the point You shouldn't ask anyone. I read a lot of stuff regarding user interviews Tons of medium articles Portugal s book JTBD user interviews but this book takes the cakeMost of the stuff out there is heavy on theory and not on application It ll go over what you should be doing but not HOWRob really walks you through good examples and why they dodon t work out well Some things that I took for granted asking grounded uestions over generic ones eg When was the last time you bought a cookbook vs when do you buy cookbooks gives way better answers were really hammered inMUST read Top of the list This is coming from someone that reads user interviewsbooksstartup business procrastination books all the time

Download ✓ PDF, DOC, TXT or eBook À Rob Fitzpatrick

Read & Download The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you Rob Fitzpatrick À 4 Summary Download ✓ PDF, DOC, TXT or eBook À Rob Fitzpatrick If your business is a good idea It's a bad uestion and everyone will lie to you at least a little As a matter of fact it's not their responsibility to tell you the truth It's your responsibility to find it and it's worth doing rightTalking to customers is one of the fou. Most business books are half fluff this is not It s 100% practical guidance on why how you should go about 4 Steps to the Epiphany style customer development I was so impressed that I ve been referencing it constantly in conversations with co workers It s a short entertaining and very easy to apply read Big thumbs up