author Al Ries : Positioning: The Battle for Your Mind – PDF EPUB

Free download ä PDF, DOC, TXT or eBook å Al Ries

Free download Positioning: The Battle for Your Mind Free download ä PDF, DOC, TXT or eBook å Al Ries Al Ries å 0 Characters The first book to deal with the problems of communicating to a skeptical media blitzed public Positioning describes a revolutionary approach to creating a position in a prospective customer's mind one that reflects a company's own strengths and weaknesses as well as those of its competitors Writing in their trademark witty fast paced style advertising gurus Ries and Trout explain how to Make and position an industry leader so that its name and message wheedles it. A lire absolument ue vous soyez directeurtrice marketing patron d entreprise ou concepteur d id es On revient aux fondamentaux avec ce livre limpide au ton direct Malgr u il ait t crit il y a plus de 20 ans ce livre est toujours moderne et apporte les bases essentielles d un marketing efficace

Free download Positioning: The Battle for Your MindPositioning: The Battle for Your Mind

Free download Positioning: The Battle for Your Mind Free download ä PDF, DOC, TXT or eBook å Al Ries Al Ries å 0 Characters Our present position to its best advantage Choose the best name for your product Determine when and why less isAnalyze recent trends that affect your positioning Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history Revised to reflect significant developments in the five years since its original publication Positioning is reuired reading for anyone in business toda. Bien ue le livre ait t publi il y a plus de 20 ans comme en t moignent les exemples concernant le positionnement de George Bush p re le contenu n a pas pris une ride ou presue Le style est simple direct et tranchant Les positions sont claires au vu du titre c est un pr reuis m me si elles peuvent tre discutables par moment Les exemples sont convainuants et le concept est tr s bien explicit Les maigres critiues concernent un certain manue de profondeur au profit de la claret du propos et un pl

Free download ä PDF, DOC, TXT or eBook å Al Ries

Free download Positioning: The Battle for Your Mind Free download ä PDF, DOC, TXT or eBook å Al Ries Al Ries å 0 Characters S way into the collective subconscious of your market and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one Positioning also shows you how to Use leading ad agency techniues to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use y. Eventhough I was waiting for explanation on recent positioning strategies and by that I mean less than 20years old the book is well structured with multiples exemples that might talk to a lot of Americans