Read Influence: The Psychology of Persuasion, Revised Edition – EBOOK


  • Paperback
  • 336
  • Influence: The Psychology of Persuasion, Revised Edition
  • ratitechnologies.co.za
  • English
  • 09 March 2020
  • 9780061241895

ratitechnologies.co.za Å 3 review

review Influence: The Psychology of Persuasion, Revised Edition 103 St influence attemptsReciprocation The internal pull to repay what another person has provided usCommitment and Consistency Once we make a choice or take a stand we work to behave consistently with that commitment in order to justify our decisionsSocial Proof When we are unsure we look to similar others to provide us with the correct actions to take And the people undertaking that action the we consider that action correctLiking The propensity to agree with people we like and just as important the propensity for others to agree with us if we like themAuth. Book content excellentPaper uality Very bad It is euivalent to uality that is available on road side or some times on traffic signals at max 100 Rsuality of paper must be improved here paying extra in comparison to what is available on locations mentioned aboveBook not worth amount paid Jobserve avec Babar. Le Cirque, tome 5 repay what another person has provided usCommitment and Consistency Once we make a choice or take a stand we work to behave consistently with that commitment in order to justify our decisionsSocial Proof When we are unsure we look to similar others to provide us with the correct actions to take And the people undertaking that action the we consider that action correctLiking The propensity to agree with people we like and just as important the propensity for others to agree with us if we like themAuth. Book content excellentPaper uality Very bad It is euivalent to uality that is available on L'Ickabog (Romans Junior) (French Edition) road side or some times on traffic signals at max 100 Rsuality of paper must be improved here paying extra in comparison to what is available on locations mentioned aboveBook not worth amount paid

read ↠ eBook or Kindle ePUB Å ratitechnologies.co.zaInfluence: The Psychology of Persuasion, Revised Edition

review Influence: The Psychology of Persuasion, Revised Edition 103 The widely adopted now classic book on influence and persuasiona major national and international bestseller with than four million copies soldIn this highly acclaimedNew York Timesbestseller Dr Robert B Cialdinithe seminal expert in the field of influence and persuasionexplains the psychology of why people say yes and how to apply these principles ethically in business and everyday situationsYoull learn the six universal principles of influence and how to use them to become a skilled persuaderand just as importantly how to defend yourself against dishone. A phenomenal book that provides example after example of how human beings are continuously duped into making automatic decisions without thinking them through resulting in an invaluable series of lessons to be learned about self awarenessRobert is a brilliant writer who well earns his accolade as the seminal expert in the rapidly expanding field of influence and persuasion as he sets out how the five psychological principles of consistency reciprocation social proof liking and scarcity direct human behaviour to give these tactics their powerThe ability for each of these principles to produce a distinct kind of automatic mindless compliance from people to willingly say yes without giving it a second thought is explained uite astounding and entertaining at the same time a real eye opener and highly recommended for anyone who wants to take control over their decision making and indeed understand how to achieve buy in from others to do what they want them to doI first read this book in March 2012 and read it again this year as part of my research for my new blogWhat really caught my eye the second time round is the last chapter on Authority How To Say No This in view of the fact that it is now common knowledge that too many Social Media Consultants who claim to be experts are actually nothing of the kindRobert writes We particularly mis perceive the profound impact of authority and its symbolson our actions we are at the disadvantage of being insufficiently cautious about its presence in compliance situations A fundamental form of defence against this problem When this awareness is coupled with a recognition of how easily authority symbols can be faked the benefit will be a properly guarded approach to situations involving authority influence attempts He goes on to say that the best way to protect ourselves is to ask two uestions 1 Is this authority truly an expert to focus our attention on acuiring evidence of credentials and the relevance of those credentials to the topic in hand thus avoiding automatic deference and 2 How truthful can we expect the expert to be here To focus on their trustworthiness in the situation as we seem to be swayed by experts who seem to be impartial than by those who have something to gain by convincing us

characters Influence: The Psychology of Persuasion, Revised Edition

review Influence: The Psychology of Persuasion, Revised Edition 103 Ority We are likely to say yes to others who are authorities who carry greater knowledge experience or expertiseScarcity We want of what is less available or dwindling in availabilityUnderstanding and applying the six principles ethically is cost free and deceptively easy Backed by Dr Cialdinis 35 years of evidence based peer reviewed scientific researchas well as by a three year field study on what moves people to change behaviorInfluenceis a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of other. 300 fine type pages but lot of it feels like conversational filler without getting to the point I m sure the ideas are solid but it might be better to watch a summary video of this book than to actually read It also feels very dated References to Amway direct marketing and similar are something from bygone age